Classic 48 Hours
Day 1: Golden Gate walk, Palace of Fine Arts, Fisherman's Wharf and Pier 39. Day 2: Ferry to Alcatraz, cable car to Nob Hill, sunset from Twin Peaks.
The inside local's take
Day 1 morning: walk the eastern sidewalk of the Golden Gate Bridge from Battery East, then Lyft to the Palace of Fine Arts for the lagoon.
Day 1 afternoon: walk the Marina Green to Crissy Field, then cable car to Ghirardelli Square and Pier 39 for the sea lions and dinner at Scoma's.
Day 2: 9am Alcatraz ferry from Pier 33 (book in advance), lunch at the Ferry Building, cable car up to Nob Hill for the Fairmont/Mark Hopkins, sunset at Twin Peaks.
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Four Days by the Bay
Add Alamo Square Painted Ladies, a Mission burrito crawl, Golden Gate Park's museums, and a Marin Headlands hike for the ultimate bridge photo.
Weekend for Foodies
Ferry Building Saturday market, dim sum in Chinatown, tasting menu on the Embarcadero, and Tartine morning buns before you fly home.
Family Friendly 3 Days
Sea lions at Pier 39, the Exploratorium at Pier 15, a cable car ride to Ghirardelli, and a Muir Woods day trip among the coast redwoods.